Google CPC drove the largest revenue share at $79,742 from 11,045 sessions (+346.0% PoP), extending the paid-search revenue lead seen in April. Bing CPC grew off a small base to $24,949.

Direct remained the largest session driver but a modest revenue contributor — 19,143 sessions yet $34,116 in revenue (−8.7% PoP). Direct session counts are partially inflated by automated and dark-social traffic that does not convert; the Direct revenue figure is treated as the more reliable of the two. See Section 04 for the bot-filter detail.

GA4-attributed and Shopify Online Store revenue differ in scope. GA4 attributes revenue to the last-click session source across the website, while the Shopify Online Store channel counts orders settled through that specific channel; the two are reported independently here rather than reconciled to one number.

Paid search led May's revenue growth. Google CPC (+346.0% PoP) and Bing CPC together accounted for the bulk of the month's website-revenue increase, consistent with the paid-acquisition emphasis visible in the Google Ads tactical view.

Organic and referral grew off smaller bases. Google Organic revenue rose +186.6% PoP; shopify.com referral and bing organic contributed smaller amounts. Direct was the only major source to decline month-over-month (−8.7%).

Spend rose faster than conversions converted to it. Conversion value reached $135,472.41 (+16.9% PoP) on $119,273.76 of cost (+8.2%), but conversions fell (-20.2%) and cost per conversion rose to $183.31 (+35.7%). The campaign mix shifted toward higher-value, higher-cost conversions.

Texas concentrated nearly half of conversion value (47.6%), followed by California (11.6%) and Florida (6.9%) — a geographic concentration worth noting for budget allocation.

Most top terms are exact SKUs — part numbers like a06b-0126-b575#7008, 6sl3120-1te26-0aa3, and 6fx8002-2ca88-1aa4. This is consistent with the B2B buyer who arrives knowing the specific part needed; generic terms like "encoder" are the exception, not the rule.

High bounce on some high-volume terms is worth watching. Several frequently searched SKUs show elevated bounce (1799 at 100%, 6fx8002-2ca88-1aa4 at 80%), which can indicate the searched part returned no result or an unclear PDP — a candidate for the search and PDP work in the backlog.

Known-part lookups dominate intent — by a wide margin the most common reason for visiting, consistent with the SKU-heavy site-search pattern in Section 05. When these visitors don't convert, the recurring reasons are not finding the exact part and unclear availability.

A meaningful share leave without finding what they came for. Across responses to date, "No" and "Partially" together outnumber "Yes," reinforcing that part-findability and availability clarity are the levers — the same areas the quote-cart and warranty work touch.

Traffic and demand compounded. Sessions reached 83,595 (+42.3% PoP, +74.5% YoY) and total users 73,753 (+40.6% PoP, +81.7% YoY). Transactions rose sharply to 574 (+247.9% PoP, +165.7% YoY), and sessions-based eCR reached 0.69% (+144.4% PoP, +52.3% YoY). AOV softened slightly to $1,122.05 (−12.9% PoP, −1.8% YoY) — more, smaller orders rather than fewer larger ones. Bounce rate rose to 77.07% (+38.4% PoP), an unfavorable movement worth watching alongside the intake growth.

Direct-traffic bot filter (flagged as scheduled in the May report) was applied this month — session and user figures above reflect the filtered basis.

Sales-assisted revenue still dominates — and pulled the total down. Draft Orders and Quoter Orders together account for roughly 81% of June's total sales; both declined year-over-year (Draft Orders −8%, Quoter Orders −40%), pulling total Shopify sales down 16% to $1.66M. Online Store (the CX surface) was the exception, growing +15% year-over-year to $301.6K. Quoter Orders is down year-over-year in both revenue ($343K vs $572K) and order count (157 vs 236) — a real decline worth understanding given how meaningful that channel is to the top line.

Returns rose sharply. Total sales include about $300,988 in returns this month, up 154% year-over-year, concentrated in Draft Orders (−$211,976 vs −$60,699 a year ago). Worth a look at what's driving cancellations/returns on sales-assisted orders specifically.

The attribution gap got materially worse, not better. "(not set)" / Unassigned holds 52.1% of GA4-attributed revenue share — and that bucket specifically grew +704.6% year-over-year (29,157 sessions, $335,280 revenue). Recommended next step is a targeted look at session-identity continuity: referral exclusions, cross-domain linker configuration, and any recent tag-manager changes are the usual suspects.

Spend scaled and so did conversion value — but the story diverges by timeframe. Month-over-month, both cost (+70.7%) and conversion value (+129.7%) grew, and value-per-dollar actually improved (+34.6% PoP). Year-over-year, the picture is less favorable: conv. value/cost is down 37.3%, cost-per-conversion is up 11.5%, and average CPC is up 53.8% — auction costs have risen faster than results.

Geographic concentration. Conversion value is heavily concentrated in Texas (49.2%), followed by Florida (11.8%) and California (6.5%) — worth knowing when reading any state-level marketing activity.

Scope note: Bing / Microsoft Ads platform data (spend, CPC, ROAS) wasn't part of this pull — the bing / cpc figures elsewhere in this report are GA4 session-level only.

Long-tail, SKU-driven usage. The term list is heavily long-tail: mostly unique part numbers and model codes searched once. Top searched terms by session source this cycle: bos14353 (9 sessions), dobot (7), x20 cp3585 (7), controllogix (7), cr30001500000420 (6), allen bradley (6), cimr-vu4a0038faa (6), palanca de cambios ns200 (5), txs1.12f4 (5), s7-1200 (5) — almost entirely SKU/model-code lookups, consistent with specific-part intent rather than category browsing.

"Couldn't find the exact part" was the single most common blocker (8 mentions across the full period), the clear top blocker and consistent with prior months. Part-finding remains the dominant reason people arrive and, when it fails, the dominant reason they leave.